Sway Bourbon Drinkers to Switch to a New Blended Scotch.

Fighting against bourbon success among Millennials and a stubborn perception that all Scotch tastes like dirty socks, DEWAR’S recognized their huge growth challenge. Yet, as a category not known to innovate, DEWAR'S attacked the business opportunity head-on by developing a new, smoother, more flavorful blended Scotch. DEWAR'S tapped our team for the idea and plan, leading our target to points-of-trial/purchase with unique and integrated elements that entertained with a touch of education.